Leading up to Father’s Day, we invite all dads to show their pride in being a father by flooding social media with photos of themselves with their children!
 
For some time now we have noticed that fathers have a stronger desire than ever to engage fully in their parenting experience, but sometime feel unsure about expressing it loud and clear.
 
The #proudtobeadad challenge can make fathers very visible by associating them with positive, hopeful messages, directly addressing the greatest emotion that comes from their parental experience: pride.
 
To participate, it’s simple:
  • Post a photo of you with your children (a selfie) in your social media networks.
  • In your post, make sure you use the keyword: #proudtobeadad or #fierdetrepere
  • Challenge a father around you to do the same
Let’s make this campaign a real move towards less stereotyped parenting, to the benefit of children, mothers, fathers, and society as a whole.
#proudtobeadad-5