How fathers are depicted in the media has changed over time – from Walt Cleaver to Bill Cosby to Homer Simpson. Even commercials wade into the act. We’ve seen dads cleaning homes dressed in a tutu, sitting at small tables having tea, and hanging out at the ice rink drinking coffee and watching his son play hockey. Dads have been seen as super heros driving cool cars with their children safely sleeping in the back seat and tenderly
Enter Google. One of the most powerful marketing machines on the planet uses the tender and attentive presence of a father to promote its tools.
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Emotional – yes. But I’m guessing that most dads look at that and can’t help but think about connecting with their own kids.
Nice work Google.